As you have likely heard, a KFC in Lebanon was torched on September 14th by those opposing the anti-Islam film that ridiculed Mohammed. As deep of research as I could do online, I could not find a single action taken by KFC in response to it. Where is their PR team? What an incredible opportunity to turn the level of buzz up even more!
I’m not the only one that thinks KFC needs to step up their PR efforts. Clearly their choice to produce their meat according to Sharia Law didn’t stop them from torching the building. They (Muslims) must have seen, as I just did, that the certificate is only valid from May 11, 2012 to November 11, 2012 – just two months away. From the outrage created by the film, I guess it seems alright to cut burn it short.
Other than this short agreement, KFC’s PR team has done little despite that they have a grand opportunity to stand out, to make a voice, not just an image. KFC has the opportunity to represent all of America. KFC has the opportunity to respond in whatever way they feel best. Yet they remain silent. Where is the PR?
The way I see it is that everyone expects the President to be the intermediary between Islam and the U.S. He won’t. He can’t. There are too many repercussions with whatever action he takes, he’s better off doing nothing. KFC though, can take that position. KFC can leverage themselves by taking a stance where no one else will, by responding globally, with a statement, with a response, with a comment, with anything!
Oh yea … and it’s worth a note … I really liked KFC … now I can’t go out to eat there! #muslimrage
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