There’s still a significant return on your investment in traditional advertising.
But when I say traditional advertising, I don’t mean ads in the paper or getting in your neighborhood’s newsletter.
Traditional in the sense of promoting your brand in person.
Going to events to connect with others. Inviting those you want to be customers over for a grill out. Knocking on doors – not to drop off a mailer, but to introduce yourself.
Being out there in person might not appear to have as significant or as quick of a return on your investment, but if you’re in it for the long-run, then it pays dividends.
Are there more you can connect with? More that you can do for others?
Because that’s as traditional as you can get.
Stay Positive & Show Up
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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