We often don’t think of love as a skill. It should come naturally, right?
I’d argue it doesn’t. Even in the moments it feels natural, there were a series of thoughts and actions and observations we had that made us love something.
That said then, it’s not only the responsibility of a leader to train team members on the skills that help them perform the tasks and responsibilities of their respective positions, but to also train them to love the brand and it’s offerings.
When that love shines, there’s no better marketing.
Stay Positive & Passion Connects
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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