The most efficient way to grow a business is to make promises and then keep them.
It’s to treat every commitment like a contract that can’t be broken.
The moment you step back from a promise you’ve made (2-day shipping, having something in your colleague’s inbox by 11 a.m., “you’ll love this or we’ll find one you do”), people lose trust in you.
There are too many options out there for people to waste time on trusting you again and engaging in a new contract.
Some subconsciously know this, so they promise less. And in the process of underpromising in hopes to overdeliver, they fail to meet the promise at all.
To grow meaningfully, create more contracts.
Stay Positive & Out-Contract The Competition
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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