When Yoplait gave their french yogurt, Oui, to a focus group, the group didn’t take to it right away. And if Yoplait listened to people’s first reactions, they wouldn’t have opened a new door into the yogurt world (we see you Greek yogurt and raise you a French-inspired recipe).
A truth about focus groups is that reactions like shock and confusion and repulsiveness don’t always mean that we’re off-track; it might mean that we’re onto something special.
That’s the paradoxical beauty of innovation: Can’t have devotion without a bit of disdain.
As long as we’re doing right by why the brand we’re working on or developing products for exists, then we ought to push past the naysayers.
Stay Positive & Anything Popular Is Always At First Unpopular
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
- Things To Take - October 12, 2024
