If you have three lines of dominoes and topple the first domino in each line, it doesn’t make sense to race toward the end of the lines and try to knock dominoes down along the way, right? They will be knocked down anyway.
The cheapo marketer will see those dominoes down the line as a safe target audience and will race to tip a domino further down the line instead of searching for a different line of dominoes. Why?
In the way things trend from friend to friend, it makes sense to go down the line and say “hey, all your friends are doing it! Why not be one of the first too?” Targeting these folk makes the marketer look like what she’s doing is successful. Profits are up, subscriptions are up, sure. But as said, they would have gone up without the effort.
Marketing sense is when you know a business is remarkable enough to have a domino effect. In these cases, the marketer needs to do the difficult task of finding new domino lines instead of targeting one’s already scheduled to tip.
Careful who you trust. All marketers are liars, right?
Stay Positive & Know When Your Story Is Remarkable Enough To Market Itself
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