The most basic reason we read is to find out what happens next.
The same works in the world of creativity, art, and design. It’s this basic reason that artists who try to create the next big thing and then quit are unsuccessful. Once the next big thing is made and the creator backs off, there’s no anticipation, there’s no urgency or curiosity – everything that encompasses “what happens next” is gone.
To turn your clients on, you have to get them expecting, desiring, practically dying to find out what happens next.
Stay Positive & Seriously, Though, What’s Next?
Garth E. Beyer
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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