From a consumer’s perspective, it’s convincing to hear what a brand’s big picture is. What do they stand for? Why do they exist? What’s my (the consumer’s) role? Why should I care?
That’s definitely one story that brands tend to tell, some of which tell well.
The story that’s shared less often is the big picture for employees. Why should they work for you instead of the gal down the street? What’s my (the employee’s) role? Why should I care?
There may be a thread or two woven between both stories, but the big picture is different. If the employees don’t see it, how can a brand plan to stick around and share the other big picture story with the consumer?
The cycle is clear.
Invest in employees. Employees invest in consumers. Consumers invest in business.
Stay Positive & Do You Have Your Two Stories?
Photo credit
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