You want an effective marketing plan: create two columns.
Mark one as The Measurable and the other as The Unmeasurable.
Not put your tactics and strategies under each.
Are they balanced?
Can you imagine which one has more influence on the other?
Would be a bummer if that was the column you had fewer things in, wouldn’t it?
Stay Positive & Unmeasurable > Measurable
Latest posts by Garth Beyer (see all)
- The Silver Lining Of Change - September 19, 2024
- Active Resistors - September 18, 2024
- Why Overdo It? - September 17, 2024