You want an effective marketing plan: create two columns.
Mark one as The Measurable and the other as The Unmeasurable.
Not put your tactics and strategies under each.
Are they balanced?
Can you imagine which one has more influence on the other?
Would be a bummer if that was the column you had fewer things in, wouldn’t it?
Stay Positive & Unmeasurable > Measurable
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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