Attention and care are the two measurements that matter most on social.
Number of views and click-throughs mean nothing if the user doesn’t hang around. When a user watches all five minutes of your video or explores your site for 3 minutes, that’s valuable, that signifies you have their attention and they are invested.
Number of likes or favorites means nothing. When someone comments or shares your post it shows 1) that they care about your content and 2) they want others to know that they care about it.
Those are the measurements that matter, the ones that are both quantitative and qualitative.
Stay Positive & Don’t Get Lost In Vanity Metrics
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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