It’s easy to find two of the same product or service out there. Actually, easy enough to find dozens of them.
How do you pick the one with more value?
Well, look to the maker, of course.
Who has more heart? Who cares more? Who loves, truly loves, the product they’re making or service they’re providing?
That right there is why brands matter as well as the culture and story of the people behind them.
(And if you’re the one that is the maker reading this, it’s worth double checking that you’re the one that’s worth being chosen over the others. If not, then let’s find a way to do what you love. People are incredible at detecting who truly cares and who doesn’t.)
Stay Positive & Love What You Do
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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