Strategy and tactics mean nothing unless you ask “Why?” every moment along the way.
I like to think of it this way: if someone were to write a book about everything you’ve done for a business (yours or someone else’s) would they enjoy reading it? Would it hold their attention? More importantly, will they understand it (the why!)?
Stay Positive & You’re In The Business Of “Why” Now
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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