Your project, copy, invention, website – you name it – will start to work at some point, but… is it interesting?
The real artists keep pushing the envelope until it is. The brands that are worth talking about do the same.
There’s no shortage of goods and services that work, but there is a shortage of goods and services that impress, wow and impact in a way that people can’t help but tell another about.
Stay Positive & Keep Going Until You’ve Made It Interesting
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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