It’s one thing to put all your effort into making something excellent out of the gate … To invest time and energy and money so you’re shipping the best it can be.
If you think about it long enough, though, that’s actually the easy part of excellence.
The tough part comes when to be excellent is when you decide to take a step backward or to shut down operations until you can guarantee you’re putting out something of excellence.
I’d go so far as to say excellence isn’t created by those who put something out in the world – no matter how great it is –; it’s created by those who notice when something could be better and set out to make it so – even at their own detriment.
In essence, excellence isn’t something that happens out of the gate; it happens on mile 25 when you have the chance to cut corners without anyone noticing and the option to call it “good enough.”
That’s the breaking point. That decision determines excellence … or not.
Stay Positive & Excellence Comes After You Ship, Not When You Ship
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