Most people have values they strive to uphold, but they’re lacking the checks and balances system to ensure they are upholding them.
We’ve all done something we said we wouldn’t do (and the other way around, too).
Like any good brand strategy, it’s worth assigning personality traits to each value.
Value honesty?
Have a personality of transparency.
Value craftsmanship?
Have a personality of getting down and dirty, hands-on, and filled with gumption.
Values are like worldviews. It’s your personality that gives them life.
Stay Positive & Personalities Are Easier To Measure (And To Connect With)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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