You can be quick to search for a tool that can do a hundred things.
There are plenty of SEO tools that can curate hundreds of key words for you to focus on, but it can’t tell you if those key words will matter to your target.
The best advice I’ve gotten around tools?
“Focus on the user, not the tool.”
At what stage on the customer journey is the user? What’s relevant to them? Where are they geographically located and how is the weather and culture there different from another customer’s location? How can you appeal to different people differently?
No need to spend more finding tools; invest in learning all you can about your target and the number of tools and the difficulty of using them will lessen.
Stay Positive & What Have You Learned About Your Customer Recently?
Photo credit
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