There’s no such thing as a valued transaction. There’s nothing exciting about that exchange.
But there’s something unique when it comes to the interaction. The person you’re talking to, the “thank you” email you get, the surprise gift that comes with the purchase.
The transaction is something that happens, but the interaction is something we have complete control over, from start to finish … and hopefully start again.
What are you doing to add value to it?
Stay Positive & Add Value
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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