Why don’t vending machines have a slot for consumers to suggest what they would like to purchase from the machine next time it gets refilled?
No pretzels? Put in request.
Machine gets refilled. Pretzels found.
You can aim for the mass or you can aim for those who will purchase from you and hope to still please the mass in doing so. If not, it doesn’t quite matter. You still made a sale.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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