One of the many elements to developing a customer-first business is to create a VIP experience for the regulars.
After all, 80 percent of your profits will come from 20 percent of your fan base. It makes sense to treat them well enough that they keep coming back.
However, VIP treatment for your avid customers likely isn’t something new you need to do. You already treat them a bit better. They’ve already signed up for your newsletter to get deals. You’ve already welcomed them to the mug club.
What truly sets one customer-first business ahead of another is the VIP experience for those who complain, for those who didn’t get treated right at your competitor and are a first-timer at your place, for those who you might like to think aren’t worth your time.
If they aren’t to you, they will be to someone else. The goal is to not only create a VIP Experience for your regulars, but for everyone. The first-timers. The had-a-bad-experience-last-timer-ers. Anyone who walks through your brick & mortar or digital door.
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