For the most part, people don’t care to see what you do to keep something in tip-top shape.
If anything, watching you do it, say, during normal business hours, makes them second-guess how much you care.
And we all know as marketers, that when people see you care, they come back again and again.
The trouble, there is that confusing lie we tell ourselves that doing the grunt work and letting people see you do it shows them you care.
The reality is the opposite: when they see things so effortlessly, when the cooler is stocked, when the balls are filled with air, when the machines work as expected… that’s how they know the place is run by someone who cares.
No, you won’t get a high five or a compliment from a guest at the work you’ve done, but you can build a business that they want to come back to.
Stay Positive & Do What You Need To Do In The Dark
Photo credit
- Take A Walk - October 18, 2024
- If Then Or Or - October 17, 2024
- Look Twice - October 16, 2024
