What do you wake up hoping to change?
Turns out that answer is the same answer to the prompt “Tell me about your business.”
What you do is far more compelling when you get to the heart of it; what’s driving you? What change are you trying to make? Why does your business exist?
Call it your “why” or your “purpose” or your “reason to exist,” but have it. Start every conversation with it. Repeat it to yourself throughout the day. Fuel it.
Stay Positive & Well?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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