There’s no shortage of commodity businesses. The ones that find a way to sell what you sell for less. There always will be. It’s a race to the bottom and there are twelve waves in the race. More waves get added each year. New racers.
The community businesses, the connection businesses, the remarkable businesses are the ones that say “We’re not the cheapest. X on the corner of town is cheaper.” And if cheap is what a customer wants, then they’re okay with it. This business, your product isn’t for them. These business readily sacrifice those who are actually after a commodity business.
These businesses (yours?) tell stories, add value, surprise and delight, cultivate empathy and connectivity to others in the tribe. These businesses don’t do sales and discounts, they do events and parties. These businesses aren’t just the modern ones, they’re the ones that will last long after the third, sixth, twelfth wave of commodity businesses.
Stay Positive & Keep On Keeping On
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