I often catch myself and others syncing and analyzing the specifics of what they want, only to forget the ones our audience/clients really want. Completely missing the sweet spot of specifics.
When we put ourselves first, we can have trouble pinpointing what exactly our audience wants. In the process of creating and delivering, one might touch the middle of the graph, but it needs to be centered and stabilized for success.
On the other hand, when we put others first, we put ourselves last and that becomes a problem when it comes to credibility, respect, and trust with our clients.
Stay Positive & Ask For Specifics If You Don’t Know Them
Garth E. Beyer
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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