Welcome Home

There’s a festival and all the organizers of it say “welcome home” when they greet one of the vendors.

It sets the stage for any following conversation. It primes expectations. It holds both parties accountable for their end of the agreement.

The organizers have a clear sight into the understanding that delight is cyclical.

They treat the vendors as if they are in their own home and then the vendors treat the guests with enthusiasm and the guests treat the organizers of the event with respect …and it continues.

It works in this context to say it aloud, but perhaps it would work in any context to think it: when a person enters your shop, visits your website, gives you a call….

Stay Positive & Another Two Words: Game Changer

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Garth Beyer
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