There are a few awesome McDonald’s ads around the Madison area.
“There’s a cold front ahead.” – advertising their iscream
“Diversify your thirstfolio.” – advertising the variety of beverages they offer
My significant other loves the advertising (and she’s not one to care much about ads of any kind, so it’s a big deal if McDonalds can stand out to someone who never pays attention to ads).
McDonalds advertising, I must admit, is extremely catchy and sharable, as in, easy to describe to someone who has never seen it before. “There’s a line of different drinks from McDonalds on the billboard and it says ‘Diversify your thirstfolio.'” Catchy because the billboard is placed right between two college campuses.
The problem is… neither of us have gone to McDonalds for iscream or beverages, and we won’t go either. It’s not our thing.
As a result, I have trouble admitting the advertising is catchy because neither my SO or I have been caught.
Some may believe any publicity is good publicity, but most publicity doesn’t lead to increase in sales, customer conversion or general business success.
It’s one thing to be catchy, it’s a whole other thing to not need to be.
In McDonald’s defense, perhaps they use the billboards to maintain their lighthearted, intelligent but goofy personality. I suppose only the McDonalds marketing team knows. But is that a good thing that we don’t?
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