What Are You Buying?

When you buy an editor’s time, you’re actually buying assurance.

When you pay for the chatGPT subscription, you’re buying a shortcut. (Said positively this time.)

When you’re buying a ticket for an international trip, you’re buying a story to tell your neighbors when you get back.

I recently evaluated a SaaS company and after a lot of digging found one deck with a few slides that actually answered what their target customer was buying: a career booster.

I don’t think the answer to the question of what you’re really buying requires as much vulnerability as the desire to answer it because once you know how the magic trick is done; the trick sort of loses it’s magic.

Or does it?

Stay Positive & Get To The Why (The Real Why)