As a kid it was a running joke with my friends and family that I would have a television show called Beyer’s Crystal Ball. I always made predictions that came out true.
I carried that fun habit into my professional life and haven’t second guessed that decision since. Of course now I’m more wrong than right. That doesn’t persuade me to stop predicting, though.
In fact, I would suggest more people make more predictions. It keeps an open mind, challenges your way of thinking and understanding of how certain marketing works, and shows how well you know your stuff when your prediction ends up right.
If you can’t predict what will work, then what are your chances of creating something that does.
Stay Positive & Odds Are In Your Favor
Garth E. Beyer
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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