What Is Brand Loyalty?

Garth Beyer

Brand Loyalty

Brand loyalty is harder to measure than you may think.

Brand loyalty is not a matter of how long a customer has been around, it’s not a matter of how many times they purchase your product within a week, it’s not a matter of them only having your number in their phone.

Brand loyalty is about the sacrifice or nuisance one is willing to make or go through to have what you offer.

When someone is willing to stand in line in the freezing cold 24 hours before you open, that’s brand loyalty. When someone is willing to go through your poorly designed online shopping cart, that’s brand loyalty. When someone is willing to stay with you when a competitor is offering a huge discount, that’s brand loyalty.

Brand loyalty doesn’t come from surprising and delighting people, it comes from telling such a strong story and selling such a quality product that they would go through hell to stand by your side.

 

Stay Positive & What’s Your Story? How strong is it? Brand loyalty strong?

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Garth Beyer
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