Those who have said that content is everything, to focus on content first, that content matters most were partially wrong. Wrong, mainly because information is already infinite. Content is already there and all blogging is about is presenting information in an original way.*
What makes a successful blog is not so much the information you provide as how you provide it. Yes, of course it needs to be valuable information, but do you present it in a blunt, matter-of-fact way? Or, how about presenting it in a comedic, captain obvious way? Or, be extremely passionate. Or, express your message in 10 words or less.
Anyone can deliver, but how you deliver means everything.
*The restructuring of information is often misinterpreted as content creation. No. Content is already there. Restructuring is about show, not tell.
Stay Positive & Not What, But How
Garth E. Beyer
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