As marketers, it’s easy to get lost in social platforms, lost in creative ideas, lost in all the PR efforts you could be implementing. It’s all attention-worthy work. Shiny. New. Fun.
Yesterday I got asked to prove why social was a place we wanted to do work in for a particular client. I pulled an answer out of my ass because I hadn’t been working on supporting that case. Instead, I was busy working on slides that showed all we could do in social and less on why we should do it.
Why is the guy in the photo above where he is? What is he feeling? Thinking? What are his motivations? What’s the point of being there?
These are all questions we’ve got to ask when we work in the social and PR world.
Even harder to answer and prove: how do we know our audience is there? On Instagram? On FB? How do we know the target cares about the PR stunt we’re planning?
Yesterday was a great reminder that the work we do isn’t about just doing great work, it’s about showing people it’s great work that is in need of being done.
Stay Positive & Answering Tough Questions Leads To Better Results
Photo credit
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