Contrary to popular belief, marketing isn’t often about the money.
It’s not all about the pricing system or how much you have to put behind FB ads.
It is, however, more about the staff you decide to hire, the website copy you write, the spiel you stand by when your family asks why the heck you’re doing what you’re doing.
It’s also the journey you share with your tribe and how much you let them be part of it.
Then there’s the way you dress and how quickly you respond to email and how often you’re there when someone needs you.
It’s all a signal and the collective signal is the most important part of what marketing is or isn’t. Money plays a role, but not as large of a one as we might think.
Stay Positive & Clarity With Consistency Is Everything
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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