What people want is more. The trouble and task of elevating a brand is to figure out more what?
From marketing experience I’ve found that people don’t want less of something.
They want more of something opposite.
Powerful copy isn’t “Fear no more. Your kids will love X.” It’s, “Getting your kids X means more memorable moments to share over the holidays.”
What’s your more?
Stay Positive & Unsure? … Ask
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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