What Size Would You Like

Garth Beyer

6087792522_32cd365468_z

I’ve had it with all the different cup size names (e.g., trenti, kid, venti, grande, sixteen, large, extra-large, power, original, regular).

Here’s a quick solution: Let people pick out their cup as they get in line.*

Sometimes being creative is a set-back. It’s fun to make different names for sizes (whether they make sense or not), but not everyone can keep up. If you had the option to appeal to all customers and lose some or appeal to all customers and keep all, it’s clear which is the better choice.

Yet, in an effort to stand out, businesses sacrifice some customers that, if time would be taken, could otherwise be kept. Note, the best kind of creativity is the uncomplicated kind.

 

Stay Positive & Have Fun But Keep It Simple

Garth E. Beyer

*The take-it-too-far part of me would insist that you could give customers markers to color their cups while they wait in line. Have them write their own name on it too. Starbucks never spells it right anyway. (But they do when I say Voldemort. -sigh-) And yes, there will be a line at a place where you don’t have to figure out what cup size to order, ending up feeling like an idiot when you order it wrong.

Photo credit

Garth Beyer
Latest posts by Garth Beyer (see all)

Share A Response