What They Can't Measure

Humanity Is What Matters

Their interest in you and your business might have to do with vanity metrics, your ability to turn a profit, and build an email list.

Moreover, their loyalty to you and your business is more likely to do with what you can’t measure: humanity, care, and warmth.

Stay Positive & People Do Business With People

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

What They Can’t Measure