Often times, the thing customers come back for isn’t the thing they purchased.
You can get coffee from any coffee shop, but the shop down the street talks to us about their Bernese Mountain Dogs and ours – and they give us a pup cup each time.
You can get a beer from any bar, but the knowledge you get from the beertenders talking to you about what they have makes you feel smarter and smarter each time you walk out the door with a six pack in your hand.
People are buying more than a commodity or service from you; can you put your finger on what it is?
Stay Positive & Add Value
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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