“What is it you think they do for a living?”
It’s a remarkable question my significant other often asks when we’re driving through an area of land that looks so foreign, so far from any city, so open. Really, how do they survive?
Figuring out what people do for a living tells a lot, but it doesn’t tell us enough. Bernadette Jiwa recently wrote about a man she saw scratching a lottery ticket off and wondered what he does and why.
It would be very telling and insightful for a caring marketer, however, I still wonder if it’s not what people do for a living that matters so much as what they see themselves doing if they didn’t have to “do for a living.”
It gets straight to the heart of their long-term motivations, which are, I think, often more rewarding to market to than short-term needs.
Stay Positive & Appeal For A Lifetime Or Appeal For A Moment
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