What They Should Have Done

A restaurant closed nearby. It’s easy to think of all the things they could have and should have done to continue their success.

Offers fall flat. People unsubscribe. Others look inside the shop and then keep walking.

After failure, it’s easy to think of all the things one should have done.

Perhaps the best marketers think about this before the failure.

Anyway, it’s far less stressful to strategize and deploy early than it is to rush and thrash later.

Stay Positive & Now, Not Later

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.