They’re not coming in for a beer, they’re coming in for an experience they can brag to their friends about next weekend.
They’re not searching for a tub that’s 32 inches tall, they’re searching for one they can fit all three kids in and make bubble beards with.
They’re not looking for a dessert to satisfy their sweet tooth, they’re looking for something they can intimately share with their significant other.
They’re not dreaming of a razor to keep them clean-shaven, they’re dreaming of a razor they can feel confident in giving to their boy when he’s old enough.
Don’t get lost in the sell of a product or service; submerge yourself in selling the experience, the desire, the dream.
Stay Positive & What Are They Really Here For?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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