Where the trash cans are located… If there are deterrents bolted in… The distance you have the luggage rack from the ceiling of the vehicle…
None of these are close to the original design challenge of creating a tour boat, a rose garden, or tram, but they are so critical to supporting the intended audience of those creations. Almost as much as they are also saying “this is who we are not here to serve.”
What are you designing around your store? Your website? Your relationship?
Stay Positive & Another Reminder That Everything Is Marketing
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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