People know what you did to. It’s part of your story. It’s tangible; they can see what you did.
But they often forget what you didn’t do – and knowing what you didn’t do makes your story stronger.
It’s a list you have to intentionally share.
Who are you not targeting? Why didn’t you do it X way instead? What shortcut was available to you that you skipped in lieu of being in it for the long haul?
What you are is as important to share is what you’re not.
Stay Positive & Keep Sharing
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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