What You Don’t Expect To Hear

Garth Beyer

I was talking with a CMO of a beverage brand. She was telling about how sober curious consumers are today. When I discovered her brand was a non-alcholic beverage, her statement about sober curiosity is to be expected.

I was talking with a co-founder of a tech company who just took a full-time role (in addition to existing company) with a draft line technology company. It controls the flow, pour size, etc., ultimately getting more out of the keg. Then he shared how it has auto-close control for places like stadiums to stop the pouring of beer at a specific time. With the press of a button. We weren’t expecting to hear that.

Both experiences are memorable, but which person now holds more klout? Which person built a stronger connection?

Stay Positive & What Are You Sharing Today?

Garth Beyer
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