You have a message that needs sharing, no doubt. People who need convincing. Stories to tell. A product or service to talk about and vocalize what’s on the sell sheet.
As easy as it is to start with what you have to say, it’s far more beneficial to start with getting the other person or people feeling comfortable.
To set aside our agenda and open our ears, to get conversation going, to help others feel comfortable. – Not to make it easier to sell to them (though it does that), but to make it an experience that is worth them talking to others about.
No one has ever said “Damn, he came at me with his pitch and it was stupendous. You have to reach out to him and hear it for yourself!”
An aside: Anytime you’re doing a virtual gathering, the faster you can get to everyone interacting and feeling comfortable, the better the experience will be. If an agenda is necessary, label the first act of business as “chit chat.” Even that simple signal let’s those attending know that they can put down their guard and be present.
Stay Positive & Comforting
Photo credit
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