More and more you’re selling your personality, your attitude, your smile, your gut-feeling, your self-“insert word like reassurance, motivation or esteem here.”
In the past, and still in some places, but even those are withering away, what mattered was your pace, your productivity, your input to output ratio. You were a number and all you did had a $ attached to it. At the end of each day you were graded by the “progress” you made.
It’s not that way anymore. That was a physical and mentally exhausting labor.
Now the economy is rewarding the emotional laborers of the work place. The ones that arrive and energize those around them.
I’ve told marketing colleagues, business colleagues, and laypeople alike, that when you walk in a room you set the energy. Let me disclose a quick story.
A friend wanted to share a TV segment he landed with a group of agency-touring students, but was concerned they would find it lame. When he shared the idea with me, he was excited, he was moving, he made it interesting. I told him they would love it if he went in there with the same energy he came to me with.
After the students gathered in the conference room, he shared the segment and the class was enthralled. Partially with how cool the segment was, but more importantly with the energy of the person who landed it.
What you want to sell, share, give, take or create becomes wildly easier once you’ve made your energy, your level of engagement, and your attitude clear and captive. This goes for even the most conventional and bureaucratic of places.
Stay Positive & What Energy Are You Setting?
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