It’s definitely worth the investment of time and energy to make sure what you offer is real, quality and worth the money.
But the trinket their buying, the charity efforts, the meal they’ve ordered is not what they really get.
What they get is a story.
A story they get to tell themselves. And if you’re lucky, a story they tell others, too.
The good aspect is that you get to influence that story; build it, refine it, set the stage for it. Sure, it involves the product or purchase their investing in, but it also involves everything else around it, too.
Stay Positive & Design (Of Everything Around Your Product Or Service) Matters
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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