What You're Actually Doing

You’re not just iterating fast and being respected for it; you’re channeling your passion to another.

You’re not just shipping a novel; you’re fueling the inspiration in another to think differently.

You’re not just creating a platform for someone to share their work; you’re filling them with pride.

What you’re actually doing is creating an emotion in someone.

To this day, every strategic brief has a prompt following the purpose/objective section: How do we want them to feel?

Stay Positive & You’re Gonna Do It Anyway, Might As Well Make It Intentional

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

What You’re Actually Doing