Naming [your book, your business, your child] is one of the most exciting steps of creation. Unfortunately it’s also one of the most time-consuming. While we mull over a hundred different names, use name creation sites, and view top baby/business/book name lists, we waste precious time that could be spent making something out of the name.
I have two tips to offer when it comes to what you’ll name your project.
1) Don’t think of what you want to name your tangible project as you see it now. Instead, think of naming the vision, think of what you want to name the end result, think about what the project will look like when it’s complete and what name best represents that image. Make people believe in something with your name. Create huge expectations out of the name. Don’t think about the starting line, think about the finish.
2) Pick a name quickly. By all means, take a few days, run it by a couple of people you admire (and who know what they are actually talking about), but pick a name quickly. A name is what you make it. Seth Godin wasn’t a remarkable name when he was given it, but it has since become the name of one of the most remarkable marketers of this era. Apple was decided on quickly and has made a name for itself. Same with Zappos, Chobani, Uber, and so on. Pick a name and move on.
It’s not a ‘which came first the chicken or the egg’ situation here. The name came first. The meaning came second. And it’s the meaning that you want to be focusing your energy and time on.
Stay Positive & Fill Your Name With Meaning
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