It’s not a matter of who your competition is.
Who doesn’t matter if you’re not checking in on what they are doing.
Who doesn’t matter if you’re not constantly striving to show up more often.
Who means nothing if it’s just a list of names you reel off.
When it comes to competition, what is the most important aspect to explain.
It’s great to know that the coffee shop down the straight is your competitor, but what are you going to do about it? What is it that’s making them remarkable right now? What are you going to do better? The who isn’t nearly as important as the what.
Stay Positive & What Are You Going To Do About It?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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