It’d benefit businesses to spend more time considering what their target hopes is next versus what they (the owner) wants next.
It’s easy to answer what’s next when you put it in context of the right person: the customer.
Stay Positive & Target First, Always
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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