Everything we do has an emotional impact on someone, but we often overlook it.
In marketing, it’s a bit easier to remember it. We have briefs that we have to document “how should this person feel” as it relates to our initiative.
But in real life? It’s easy to forget.
Consider looking back at the last 24 hours. Replaying the day. What emotions did you ignite in others?
The way you drove impacted people. The way you walked into the office (or if you were smiling when you logged into your first video call) had an emotional impact. The text versus a call. The way you took ownership of a mistake. ….and so on.
Emotional impact is real. It’s on us to ensure we’re cognizant of the impact we’re making throughout the day.
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