I have a hard time coming up with an experience, a sales process, a website that is actually worse off because there’s humanity in it.
In a recent interview with a candidate, they were professional; they checked the boxes. And then they said “Can I be vulnerable with you for a moment?” and proceeded to share a personal philosophy that is driving their decision to apply. That made all the difference.
It’s worth taking a moment before you ship your next project to ask yourself: what’s the human element?
Stay Positive & It’s For People, Isn’t It?
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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