What's The Human Element?

I have a hard time coming up with an experience, a sales process, a website that is actually worse off because there’s humanity in it.

In a recent interview with a candidate, they were professional; they checked the boxes. And then they said “Can I be vulnerable with you for a moment?” and proceeded to share a personal philosophy that is driving their decision to apply. That made all the difference.

It’s worth taking a moment before you ship your next project to ask yourself: what’s the human element?

Stay Positive & It’s For People, Isn’t It?